Vertical: B2B Marketing

Case Studies

Challenges

B2B account-based marketing global company needed to expand their operations into the LATAM market.

Expanding operations in another region requires:

Lack Of Local Expertise:

The Marketing firm didn’t know the culture, nor the region and therefore needed to find the right partner to grow and expand their operation in Latin America.

Corporate Culture Adaptability:

The Marketing firm needed a fast-paced vendor that could adapt to their processes and culture.

Multi-cultural operations:

Choosing the right partner that could perform in three languages: Spanish, English, and Portuguese.

Solution

In less than five years, Roca expanded the agency’s operation in Nicaragua and
Brazil to support their fortune 500 clients.

Roca Alliances set up Cross-Border teams in Nicaragua and Brazil. From Nicaragua it served the USA and Spanish speaking countries and from Brazil Portuguese

Roca Alliances have tight-knit relationships with governmental investment promotion agencies around Latin America which helped the marketing firm make the decision that Roca was the best partner to expand the operation into LATAM.

Successful implementation in both countries demonstrated Roca’s ability to scale its operation quickly and after building their demand generations teams they started hiring IT professionals, Quality controllers, Data Analysts, Reporting services among other positions that supported their USA operations

Highlight

Roca expanded from scratch a 200-employee operation consisting of a variety of profiles and resources such as: account managers, brand managers, program managers, marketing managers, quality managers, data analysts, data scientists,

IT staff to support their global operations in USA and EMEA, a business intelligence team to enhance their global data, database administrators and financial controllers.

Our partnership currently represents $6M in revenue to our client.

Testimonials

“Carlos and Roberto have been instrumental in helping MRP for over a decade. During this time, they have provided high quality and strategic services, and have proven themselves to be reliable. I look forward to continuing to work with them and to leverage their expertise in the LATAM market as we grow MRP’s business in the region.”

“Our partnership with Roca Alliances has brought significant operational benefits for GN all while collaborating within a win-win relationship that has allowed reach outstanding performance in our collections department.”

“I highly recommend the services of Roca Alliances in the Collection and Sales Service area. The quality was outstanding and the service was excellent. They always responded to urgent requests made from us.”

“Roca Alliances is an accountable, trustworthy partner to work with.”